#respect90

Posted in Cubbies with tags , , , , , on 04/09/2017 by @CincinnatiPR

#Respect90 Tom Verducci The Cubs Way in The @WSJ

Vincent: ‘The Red Vineyards at Arles,’ designer Lindsey Taylor, and Flower School with The @WSJ

Posted in starry starry night with tags , , , , , on 04/04/2017 by @CincinnatiPR

The Red Vineyards of Arles by Vincent Van Gogh

#ItsEasier2GetAlong

Posted in CIVILITY SHINES: It's Easier To Get Along! with tags , , , , on 03/28/2017 by @CincinnatiPR

@BusinessCourier spotlight on: Joshua One and Managing Partner Paul Zeltwanger ~ “The List” story ~ Largest Luxury Condo Developments ~ page 17 March 17, 2017 Edition ~ http://www.bizjournals.com/cincinnati/news/2017/03/15/why-zeltwangers-most-valued-business-investment.html

Posted in Joshua One with tags , , , , , on 03/27/2017 by @CincinnatiPR
Joshua One in BizCourier - 3.17.17 - PR by Andy Hemmer

page 17 #Cincinnati @BusinessCourier 3.17.17: 

http://www.bizjournals.com/cincinnati/news/2017/03/15/why-zeltwangers-most-valued-business-investment.html

BrandShare.us of Philly, NYC: World’s First and Largest eCom Media and Product Sampling Network, 62M Packages Shipped Monthly on Behalf of 700+ eCom Retailers ~ #WalmartBabyBox #WalmartBeautyBox, Sam’s Club and ShopRite from Home, et al ~ Taking over the World One Perfectly-Targeted, Warmly-Greeted, Home-Opened Sample at a Time

Posted in BrandShare.us with tags , , , , , , , , , , , , , , , , , , , , , on 03/15/2017 by @CincinnatiPR
Doug Guyer founder CEO of BrandShare.us the first and largest e-com media and sampling network

IT CAME FROM PHILLY (with an office in NYC): Doug Guyer, founder and CEO of BrandShare.us, the first and largest e-com media and product sampling network.

Press Release (PDF) for download: meet BrandShare.us of Philly and NYC – The First and Largest eCom Media and Product Sampling Network

Cincinnati.comhttp://local.cincinnati.com/share/story/246296

Doug Guyer and his team at BrandShare.us know home is where the heart is.

It’s also ground zero – the Promised Land – Utopia and Shangri-La, all rolled into one – for the great American marketing apparatus looking to break down the front door and make a sale.

But, why such a harsh entrance?

Can’t marketers, manufacturers and Moms all get along?

Yes, they can, and BrandShare.us (www.brandshare.us) has spent the past 30+ years proving it to the biggest Brands in American business, such as Procter and Gamble in Cincinnati, Ohio, and Walmart of Bentonville, Arkansas.

The welcome mat is down and the front door swings open in the commingled space where affinity marketing meets product sampling, where like-minded interests converge wth synergistic lifestyle networks.

Enter the expertise and the experience of BrandShare.us, creator of the world’s first and largest e-commerce media network, a company deftly tucked behind 62 million packages shipped monthly on behalf of almost 800 e-commerce retailers.

THE MOST EFFECTIVE MARKETING FOR BRANDS: PRODUCT SAMPLING

BrandShare.us has perfected the imprecise art/science of helping Brands reach their target audience by giving people what they want, in the friendliest confines imaginable, at their own pace: in their home.

The bailiwick of BrandShare.us is breaching the U.S. household beachhead daily, where consumers are most likely to touch, taste, feel, wear, smell and share new products.

The goods, offered as unique retail touchpoints, emanate from a portfolio of premium e-commerce retailers approaching 800 e-retailers, from companies such as RueLaLa.com, Walmart.com, Zulily.com, Gilt.com, BedBathandBeyond.com, NewEgg.com and Forever21.com.

The BrandShare.us ethos is based on the simple yet effective practice of product sampling, executed on a highly personal level, supported by massive economies of scale built since the catalogue-happy days of the early 1980s.

The numbers offer indefatigable proof: 97+ percent will try a BrandShare.us-emanating product sample; product conversion will happen between 14-32 percent.

We’re activating consumers by enhancing the open-the-box experience. Who doesn’t love a surprise? It’s Christmas in July as soon as you see that package on your porch,” Guyer said.

Brands can build loyalty in many ways.

The best, and most effective route to digital engagement, encompasses product samples, incentives and branded content.

We’re reaching actual shoppers, vs. viewers or readers, who are extremely comfortable buying via e-commerce,” Guyer says.

BUILDING A PROPRIETARY E-COMMERCE MEDIA NETWORK

The BrandShare.us mojo is achieved through an integrated system that sources brands nationally for products and product samples. Retailers are presented with “the opportunity,” in BrandShare.us parlance, crafted by BrandShare.us creative, production, fulfillment, distribution and management.

Dove deodorant inside Walmart.com packages - Reaching Busy Moms Shopping for their Household - BrandShare the World's First and Largest E-Com Media and Product Sampling Network

DOVE ADVANCED CARE ANTIPERSPIRANTS, courtesy of the Walmart Beauty Box and BrandShare.us of Philly and NYC: Expect The Best.

At its core, BrandShare.us is a sales procurement agency filtering products and product samples, branded collateral and incentives through 44 distinct networks, unique lifestyle segments providing a specific demographic/psychographic mix.

The crown jewel of the company, from an advertiser’s perspective – the data, research, insights and expertise – is the original and proprietary BrandShare.us e-commerce media network, built over three decades of industry relationships and brand success stories.

It’s a journey 32 years in the making, launched as a means to help retailers generate additional cash out of their catalogues.

In the early to mid-1980s, catalogues were e-commerce. It’s all we had,” said Guyer. The first big break for BrandShare.us came from a pilot program with Tylenol.

Upon early success, BrandShare.us soon found itself shipping four million Tylenol samples and coupons to reach America’s weekend warriors, returning to the Monday-morning office from their prospective battlefield(s) in search of an antidote.

TESTING, TESTING: BRAND LOYALTY

Guyer is a man with a simple plan: to help Brands take over the world, one perfectly-targeted, warmly-greeted, home-opened sample at a time.

From an ROI standpoint, there is no more efficient advertising vehicle for new customer acquisition,” he says.

Guyer’s quest, and company, was launched decades before “start-up” became an everyday term, with his father, as International Direct Response, also known as IDR Marketing Partners.

That company has morphed into BrandShare.us, as its brand-friendly, consumer-sharing mission and business model emerged.

The halo strategy cobbles together a holy triumvirate of brands, retailers and networks:

– Who better to introduce new skin care products to than a target audience of appearance-conscious women? Apparel and accessories are only part of her “get-ready” routine. Great skin is the first layer; Olay knows this well. Partnering with Olay and DSW, among other fashion e-commerce retailers, brought the Brand’s skin care product directly to the women who are most likely to try, then buy;

– Cookies and kids: has there been a better pairing, anywhere? Otis Spunkmeyer, a baked-goods manufacturer, was looking to target moms with children to try some new raisin cookies. Perfect partners were found with Zulily.com and an array of e-commerce retailers already serving that family-friendly segment;

-Customers cruising the upscale BrooksBrothers.com site are a synergistic fit for the array of men’s grooming products offered by The Art of Shaving. “A premium shaving starter kit, for someone interested in premium men’s fashion products,” Guyer says.

“That’s the heart of the BrandShare.us mission. It could be 50,000 samples, or 20 million.”

The fruits of the 32-year relationship between BrandShare.us, its Brands, retailers and networks are prodigious: the biggies are four current sample box/bag campaigns for Walmart: the Walmart Baby Box, WalmartBeauty BoxWalmart Online Grocery Welcome Bag and Walmart Back to College Bag. Here’s the goodies:

#WALMARTBEAUTYBOX

Participating Brands are: Aveeno, Burt’s BeesCoty, DoveGarnierLoreal, NeutrogenaSchick Hydro Silk, SecretSimple (Sensitive Care Experts) and Vaseline.

#WALMARTBABYBOX

 Aquaphor, Aveeno Baby, Avent, Burt’s Bees, Dove, EucerinGerberLansinohNuk, Pampers, and Johnson and Johnson.

The Caregiver Box and New Moms and Dads Box are executed for Sam’s Club. The ShopRite from Home Thank You Box offers grocery samples and surprises to the first 25,000 online customers every month.

The advent of the Walmart subscription, marketing and loyalty sample boxes to BrandShare.us represents a growth opportunity for other Brands.

Here’s the bottom line: we have distributed more than 720 million samples and premiums, and over 1.8 billion inserts, coupons and collateral. We know they work. The campaigns are accountable. And the people on the receiving end?

The consumers really appreciate the chance to try a new product, at no cost, before they buy the full-sized SKU,” Guyer adds.

You must attract people where they live, where they are the most comfortable, and that’s in their homes. That’s where our product trial rate is almost at 100 percent. That’s also where you’ll find the true test of Brand loyalty: will somebody try it in private?

BY THE BRAND: THE METRICS OF SUCCESS

The future strategy for BrandShare.us places a strong emphasis on growth, as e-commerce plays an increasingly larger role in a Brand’s future success.

Along with the rollout of its e-com media arm, BrandShare.us is uniquely qualified to help Brands capitalize on the marketing opportunities that e-com presents.

We’ve grown with the CPGs, as well as attracted non-endemic advertisers like Disney and GEICO,” Guyer says.

The CPG brands have understood what we do, how we do it – they understand that if they are not in the e-commerce game, they are automatically giving up several market share points to their competitors who are, and those percentage points grow every year,” Guyer said.

As such, our clients stay with us 93-94 percent of the time, year after year, based on their metrics of success.”

ABOUT BRANDSHARE.us: BrandShare.us (www.brandshare.us) brings history, scale and expertise in e-commerce sampling and advertising, supported by a tradition of B2C engagement through e-commerce distribution. Based in Philadelphia, with a satellite office in New York and regional locations in Dallas, Denver, Chicago and Los Angeles, BrandShare.us has delivered more than 720 million samples and more than 1.8 billion inserts, coupons and branded collateral. Founded in 1984 by President and CEO Doug Guyer, BrandShare.us is proud to engage partnerships with Procter & Gamble, Unilever, Kimberly Clark, Beiersdorf, 3M, WalMart, Clorox, and Kao Brands.

Contact: Mr. Doug Guyer, BrandShare.us President/CEO ~ (610) 993-0500 ext. 217 ~ dguyer@brandshare.us

For media inquiries regarding BrandShare.us, please contact Mr. Andy Hemmer at (513) 604-5428 or andy@andyhemmer.com.

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#LiveInspired

Posted in Episcopal Retirement Services (ERS), https://www.episcopalretirement.com/parish-health-ministry/refresh-your-soul-conference, Refresh Your Soul 2017 March 13 14 2017 Cintas Center at Xavier University on 03/09/2017 by @CincinnatiPR

REFRESH YOUR SOUL 2017: Parish Health Ministry at Episcopal Retirement Services (ERS) presents premier Alzheimer’s/Dementia conference in the Midwest, anchored by John O’Leary March 13-14 2017 Cintas Center at Xavier University #Cincinnati, also starring Loretta Anne Woodward Veney and Teepa Snow ~ ‘Alzheimer’s and Dementia: Overcoming the Struggles and Living Inspired’ ~~ https://www.episcopalretirement.com/parish-health-ministry/refresh-your-soul-conference

Posted in Episcopal Retirement Services (ERS), https://www.episcopalretirement.com/parish-health-ministry/refresh-your-soul-conference, Parish Health Ministry at Episcopal Retirement Services (ERS), Refresh Your Soul 2017 March 13 14 2017 Cintas Center at Xavier University with tags , , , , , , , , , , , on 03/08/2017 by @CincinnatiPR

Refresh Your Soul 2017 from Parish Health Ministry at Episcopal Retirement Services ERS John OLeary Cintas Center Xavier University March 13 14 2017

Burnt beyond recognition from an accident at home with gasoline, clinging for life in a hospital at age 9, John O’Leary’s mother asked him if he wanted to live or die.

O’Leary remembers thinking only how much trouble he was going to get in with his dad.

“The only other thing I was thinking was. ‘Do I have the strength to take the next step in my journey?” says O’Leary, now married, a best-selling author and inspirational speaker.

O’Leary is also the keynote speaker for the 2017 Refresh Your Soul Conference, presented annually by the Parish Health Ministry of Episcopal Retirement Services (ERS), an event expanding in exponential fashion this year with a two-day symposium in partnership with the Dementia Care Summit at Xavier University.

To be held at The Cintas Center March 13 and 14, the 2017 Refresh Your Soul Conference, the primary fundraising vehicle for Parish Health Ministry, promises to be as insightful, thought-provoking, informative and fun as ever.

A longtime service of ERS, Parish Health Ministry serves as the ecumenical outreach between ERS (http://www.episcopalretirement.com) and 70+ churches across Ohio, Kentucky and Indiana.

Mr. O’Leary will be sharing his inspirational life story and buoyant messages to a crowd of caregivers and health care professionals seeking to understand more about life-changing conditions such as Alzheimer’s and Dementia.

He will be joined by renowned industry speakers Loretta Anne Woodward Veney and Teepa Snow; Ms. Snow spoke at the Refresh Your Soul 2016 event last year.

Alzheimer’s & Dementia: Overcoming the Struggles and Living Inspired” is the theme for 2917; day two is the annual Xavier Dementia Care Summit. Refresh Your Soul tickets are on sale for $69.

Contact Hours are available for continuing education and professional accreditation purposes (RN/LPN, Social Worker, Nursing Home Administrator, etc.).

Ms. Veney is an author and well-known speaker who has motivated, taught and trained audiences throughout the U.S. and Europe. She is the founder and principal consultant of Superior Training Solutions, LLC.

Ms. Veney has delivered numerous presentations on Dementia and elder care planning for the Alzheimer’s Association, support groups, and memory care communities.

Loretta chronicles her nine-year journey with her Mom’s Dementia as their parent/child roles have reversed in her book, “Being My Mom’s Mom – A Journey through Dementia from a Daughter’s Perspective.” Their journey has been faithful, funny, heartbreaking and hopeful.

Teepa Snow is one of America’s leading educators on Dementia. Working as a Registered Occupational Therapist for more than 30 years, her experience has led her to develop Positive Approach™ to Care techniques used by families and professionals working or living with dementia throughout the world.

She has an independent practice as well as clinical appointments with Duke University and University of North Carolina Chapel Hill. Teepa is an enlightening, witty, entertaining, and energetic speaker.

Registration, exhibitors and continental breakfast for Refresh Your Soul 2017 starts at 8 a.m. Luncheon presentations will be offered by Mr. O’Leary and Ms. Veney, entitled “ON FIRE: The 7 Choices to Ignite a Radically Inspired Life” and “Lifting the Spirit of Caregivers,” respectively.

For additional information about the Refresh Your Soul 2017 Conference please visit: http://www.episcopalretirement.com/parish-health-ministry/refresh-your-soul-conference.

To help meet the long-term goal of Parish Health Ministry becoming self-supporting, this event is the primary fundraiser for the ministry. One hundred percent of the proceeds from this conference will benefit ERS Parish Health Ministry.

Parish Health Ministry, a program of Episcopal Retirement Services (ERS), assists congregations of all denominations throughout Cincinnati, Columbus, Dayton and Southeastern Ohio develop or enhance their own faith-based, community-centered nurse/health ministry. Parish Health Ministry was founded in 1998 and currently serves 70 congregations across southern Ohio.

Since 1951, ERS has dedicated itself to improving the lives of older adults through innovative, quality living environments and in-home and community-based services delivered by experienced and compassionate professionals. For more information about ERS please visit www.episcopalretirement.com.

Contact:
Mr. Bryan Reynolds, Director of Integrated Marketing (513) 979-2243 breynolds@erslife.org

Press Contact:
Mr. Andy Hemmer (513) 604-5428 andy@andyhemmer.com

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