LEXINGTON MEDIA ALERT: Trent Village $9M Grand Re-Opening Affordable Living for Seniors – 10 a.m. Monday 5.1.17 – Episcopal Retirement Services (ERS) welcomes Partners, Stakeholders, Colleagues, Friends – Ribbon Cutting – Public Comments – Community Tours – Photo and Interview Opportunities

Posted in Episcopal Retirement Services (ERS) with tags , , , , , , , , , , , , , , , , , , , , , on 04/29/2017 by @CincinnatiPR

Trent Village Affordable Senior Living from ERS Episcopal Retirement Services - foto ONE

$9M Trent Village Grand Re-Opening Monday 5.1.17

DOWNLOAD: PDF Trent Village of Lexington $9M Grand ReOpening Monday May 1 – Press Release from ERS

Affordable Living by ERS welcomes partners, stakeholders, colleagues and friends

Grand Reopening: Ribbon Cutting, Community Tours, with a Blessing from Above.

Trent Village: 41 one-bedroom, 13 two-bedroom apartments in completely renovated buildings.

$9M in construction, redevelopment and infrastructure also delivers new Community Center.

Trent Village Affordable Senior Living by Episcopal Retirement Services ERS - foto TWO

[LEXINGTON, Ky. ~ April 28, 2017] Monday, May 1, marks the beginning of a $9 million new chapter for an old friend, Trent Village on Trent Boulevard, now known as Trent Village Affordable Senior Living by ERS (Episcopal Retirement Services).

We welcome Trent Village as the newest member of the ERS family of Cincinnati,” says Laura Lamb, president and CEO of ERS (www.episcopalretirement.com).

Mrs. Lamb will be joined by local, corporate, executive and management officials from Trent Village, ERS and a host of Trent Village stakeholders scheduled to speak at the 10 a.m. event: Kentucky Housing Corp., Lexington-Fayette Urban County Government, HOPE of Kentucky, Ohio Capital Corporation for Housing, Federal Home Loan Bank of Cincinnati and Cincinnati general contractor/developer The Model Group.

Megan Noll Photography

Laura Lamb, ERS

The Honorable Mayor Jim Gray (Lexington-Fayette) will lead the remarks. An invocation will be offered by Rev. Darren Elin, Spiritual Services Coordinator with Affordable Living by ERS.

Following the ribbon cutting ceremony, the Rev. Canon Elise Johnstone of the Episcopal Diocese of Lexington will offer a blessing.

Trent Village offers 41 affordable one-bedroom and 13 two-bedroom apartments for qualifying residents who meet income and age requirements.

Nestled in a campus-style setting, the new Trent Village includes a new community center with apartments featuring universal design features, open kitchens and modern appliances.

The mission of Affordable Living by ERS: “We believe that our older generation deserves to live with dignity and comfort in a safe, nurturing and stimulating environment, no matter their financial situation,” said Mrs. Lamb.

That’s why we bring many services such as social service coordination, transportation and activities to many of our communities such as Trent Village.  It truly enriches the lives of the elders we serve.”

Contact:

Mr. Bryan Reynolds

Integrated Marketing Director, ERS

(513) 979-2243 breynolds@erslife.org

Trent Village Affordable Senior Living by Episcopal Retirement Services ERS - foto THREE

Trent Village Affordable Senior Living by Episcopal Retirement Services (ERS), Lexington

$9M Trent Village Affordable Senior Living Grand ReOpening Monday 5.1.17 in Lexington starring ERS Episcopal Retirement Services

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@BusinessCourier spotlight: OneTouchPoint

Posted in OneTouchPoint with tags , , , , , on 04/24/2017 by @CincinnatiPR

OneTouchPoint in The Cincinnati Business Courier PR and Press Release from Andy Hemmer PR

Press Release download as PDFMultiple Channels, Still Only OneTouchPoint – Press Release by Andy Hemmer for OTP East – 4.24.17
Cincinnati Business Courier story: http://www.bizjournals.com/cincinnati/news/2017/04/13/major-cincinnati-printing-company-makes-big-local.html

Press Release on Cincinnati.comhttp://local.cincinnati.com/share/story/248164

Multiple Channels, Still Only OneTouchPoint

Local Leadership Team from PrintManagement Reinstalled Following Acquisition, Augmenting Tri-State Hub of National Leader in Digital Printing

OneTouchPoint taps local execs, after buying their company, to lead new $25M division. 
New leadership team includes veteran sales VP, Cincinnati native Anthony Cerchio.
There’s only OneTouchPoint: old Berman Printing in Queensgate + PrintManagement.
Joe Desch left new Chief Revenue Officer at OneTouchPoint and Brian Frank right new President of OneTouchPoint East - PR and foto by Andy Hemmer PR

OTP East Chief Revenue Officer Joe Desch, left, with OTP East President Brian Frank. Desch and Frank sold their company, PrintManagement, to OneTouchPoint late last year; earlier this year, the pair were installed as the new C-Suite at OneTouchPoint East.

[CINCINNATI, Ohio ~ April 24, 2017OneTouchPoint, a Wisconsin giant in the national printing and marketing services industry, has assembled a $25 million stake on Queen City turf, serving Fortune 500s and providing marketing services solutions for corporate clients throughout the Tri-State and beyond.

Next up for OneTouchPoint (OTP) East, based in the former Berman Printing plant on Western Avenue: a new management team, President Brian Frank and Chief Revenue Officer Joe Desch, former owners of PrintManagement, a late 2016 local acquisition by OTP,

OTP East now generates estimated annual revenues of $25 million, which would rank OTP East as one of the largest printers in Cincinnati history, according to Book of Business Lists research published by The Cincinnati Business Courier. OTP is a $150 million company based in Hartland, Wisc.

In the storied saga of the Queen City’s spot on the national printing stage, OTP East (www.1touchpoint.com) now clearly soars above the fray. OTP East shares hubs in Austin, Denver and Tempe, and two other locations across Wisconsin, supported by a renowned private equity fund, ICV Partners of New York.

NEW ONETOUCHPOINT MANAGEMENT LED BY FAMILIAR CINCINNATI FACES

The new Frank/Desch leadership team has been augmented by a new sales vice president, industry veteran and Cincinnati native Anthony Cerchio. OTP will be looking to add jobs as the business grows, says Frank; OTP East now services regional clients in Dayton, Columbus, Lexington, Louisville and southeast Indiana.

Its future: creation of the perfect hybrid at OTP, spanning digital and traditional print industry needs, products and services, to best serve both the aforementioned Fortune 500 and clients in verticals ranging from manufacturing and health care to retail, consumer goods and insurance.

The ultimate goal is to strengthen OneTouchPoint’s position as a national leader in digital printing and marketing services “that’s not just the biggest, but the best,” Frank says.

We are meeting the demands of a fast-moving market. It’s our job not just to keep up with our customers, but to show them the way. There are no longer distinctions between large-format printing, digital printing, and the traditional printing press. We offer it all as part of a daily platform,” says Frank.

At PrintManagement, we were a data-driven printer that took advantage of technology, weaving it through our customers and their business, to either lower their costs or raise their ROI,” says Desch. “Now at OTP East, we bring that breadth of service to a longtime printer, and their customers. That’s the true benefit of the marriage between OneTouchPoint and PrintManagement.”

Considering our expertise in data, direct mail, and how we put programs and solutions together for customers, all around we have a very solid technology platform to offer,” Frank adds.

OPEN HOUSE/RIBBON CUTTING THIS SPRING 2017 TO UNVEIL NEW OTP EAST

Later this spring, OTP East will host an Open House/Ribbon-Cutting ceremony to introduce personnel and best practices and host tours of the new, commingled OneTouchPoint/PrintManagement. Clients, business partners, friends and the media are welcome to attend. More Open House details will be announced soon.

OneTouchPoint East press release - Multiple Channels, Still Only OneTouchPoint - PR by Andy Hemmer

 

 

ABOUT ONETOUCHPOINT: At OneTouchPoint, we make every touch point matter. We’re a single-source marketing services and technology-driven print provider helping businesses deliver 1:1 communication through print, digital, online and social channels. Utilizing UConnect, a proprietary marketing automation and fulfillment tool, OTP delivers solutions that improve operational efficiency and help companies grow revenue. With $150 million in sales and offices in five states, we help thousands of clients design and deliver communication across touch points. For more information, please visit www.1TouchPoint.com call (513) 421-1600 (Cincinnati) or (262) 369-6000 (Wisconsin). Mr. Frank can be reached at brian.frank@1touchpoint.com or (513) 421-1600; Mr. Desch can be reached at joe.desch@1touchpoint.com or (513) 421-1600.

ABOUT ICV PARTNERS: Founded in 1998 and owned by President and Managing Director Willie E. Woods, ICV Partners (ICV) was originally known as Inner City Ventures, formed to create a world-class, ethnic minority-owned private investment company. Based in New York City, ICV supports management leaders of strong companies at the lower end of the middle market; Principals have crafted a strong track record of helping companies with revenue between $25M-$250M improve performance over the long term and across a variety of industries. For more information, please visit www.icvpartners.com, send an e-mail to emailicv@icvpartners.com or call (212) 455-9600.

For media inquiries regarding OTP East, please contact Andy Hemmer at (513) 604-5428 or andy@andyhemmer.com.

http://www.bizjournals.com/cincinnati/news/2017/04/13/major-cincinnati-printing-company-makes-big-local.html

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#respect90

Posted in Cubbies with tags , , , , , on 04/09/2017 by @CincinnatiPR

#Respect90 Tom Verducci The Cubs Way in The @WSJ

Vincent: ‘The Red Vineyards at Arles,’ designer Lindsey Taylor, and Flower School with The @WSJ

Posted in starry starry night with tags , , , , , on 04/04/2017 by @CincinnatiPR

The Red Vineyards of Arles by Vincent Van Gogh

#ItsEasier2GetAlong

Posted in CIVILITY SHINES: It's Easier To Get Along! with tags , , , , on 03/28/2017 by @CincinnatiPR

@BusinessCourier spotlight on: Joshua One and Managing Partner Paul Zeltwanger ~ “The List” story ~ Largest Luxury Condo Developments ~ page 17 March 17, 2017 Edition ~ http://www.bizjournals.com/cincinnati/news/2017/03/15/why-zeltwangers-most-valued-business-investment.html

Posted in Joshua One with tags , , , , , on 03/27/2017 by @CincinnatiPR
Joshua One in BizCourier - 3.17.17 - PR by Andy Hemmer

page 17 #Cincinnati @BusinessCourier 3.17.17: 

http://www.bizjournals.com/cincinnati/news/2017/03/15/why-zeltwangers-most-valued-business-investment.html

BrandShare.us of Philly, NYC: World’s First and Largest eCom Media and Product Sampling Network, 62M Packages Shipped Monthly on Behalf of 700+ eCom Retailers ~ #WalmartBabyBox #WalmartBeautyBox, Sam’s Club and ShopRite from Home, et al ~ Taking over the World One Perfectly-Targeted, Warmly-Greeted, Home-Opened Sample at a Time

Posted in BrandShare.us with tags , , , , , , , , , , , , , , , , , , , , , on 03/15/2017 by @CincinnatiPR
Doug Guyer founder CEO of BrandShare.us the first and largest e-com media and sampling network

IT CAME FROM PHILLY (with an office in NYC): Doug Guyer, founder and CEO of BrandShare.us, the first and largest e-com media and product sampling network.

Press Release (PDF) for download: meet BrandShare.us of Philly and NYC – The First and Largest eCom Media and Product Sampling Network

Cincinnati.comhttp://local.cincinnati.com/share/story/246296

Doug Guyer and his team at BrandShare.us know home is where the heart is.

It’s also ground zero – the Promised Land – Utopia and Shangri-La, all rolled into one – for the great American marketing apparatus looking to break down the front door and make a sale.

But, why such a harsh entrance?

Can’t marketers, manufacturers and Moms all get along?

Yes, they can, and BrandShare.us (www.brandshare.us) has spent the past 30+ years proving it to the biggest Brands in American business, such as Procter and Gamble in Cincinnati, Ohio, and Walmart of Bentonville, Arkansas.

The welcome mat is down and the front door swings open in the commingled space where affinity marketing meets product sampling, where like-minded interests converge wth synergistic lifestyle networks.

Enter the expertise and the experience of BrandShare.us, creator of the world’s first and largest e-commerce media network, a company deftly tucked behind 62 million packages shipped monthly on behalf of almost 800 e-commerce retailers.

THE MOST EFFECTIVE MARKETING FOR BRANDS: PRODUCT SAMPLING

BrandShare.us has perfected the imprecise art/science of helping Brands reach their target audience by giving people what they want, in the friendliest confines imaginable, at their own pace: in their home.

The bailiwick of BrandShare.us is breaching the U.S. household beachhead daily, where consumers are most likely to touch, taste, feel, wear, smell and share new products.

The goods, offered as unique retail touchpoints, emanate from a portfolio of premium e-commerce retailers approaching 800 e-retailers, from companies such as RueLaLa.com, Walmart.com, Zulily.com, Gilt.com, BedBathandBeyond.com, NewEgg.com and Forever21.com.

The BrandShare.us ethos is based on the simple yet effective practice of product sampling, executed on a highly personal level, supported by massive economies of scale built since the catalogue-happy days of the early 1980s.

The numbers offer indefatigable proof: 97+ percent will try a BrandShare.us-emanating product sample; product conversion will happen between 14-32 percent.

We’re activating consumers by enhancing the open-the-box experience. Who doesn’t love a surprise? It’s Christmas in July as soon as you see that package on your porch,” Guyer said.

Brands can build loyalty in many ways.

The best, and most effective route to digital engagement, encompasses product samples, incentives and branded content.

We’re reaching actual shoppers, vs. viewers or readers, who are extremely comfortable buying via e-commerce,” Guyer says.

BUILDING A PROPRIETARY E-COMMERCE MEDIA NETWORK

The BrandShare.us mojo is achieved through an integrated system that sources brands nationally for products and product samples. Retailers are presented with “the opportunity,” in BrandShare.us parlance, crafted by BrandShare.us creative, production, fulfillment, distribution and management.

Dove deodorant inside Walmart.com packages - Reaching Busy Moms Shopping for their Household - BrandShare the World's First and Largest E-Com Media and Product Sampling Network

DOVE ADVANCED CARE ANTIPERSPIRANTS, courtesy of the Walmart Beauty Box and BrandShare.us of Philly and NYC: Expect The Best.

At its core, BrandShare.us is a sales procurement agency filtering products and product samples, branded collateral and incentives through 44 distinct networks, unique lifestyle segments providing a specific demographic/psychographic mix.

The crown jewel of the company, from an advertiser’s perspective – the data, research, insights and expertise – is the original and proprietary BrandShare.us e-commerce media network, built over three decades of industry relationships and brand success stories.

It’s a journey 32 years in the making, launched as a means to help retailers generate additional cash out of their catalogues.

In the early to mid-1980s, catalogues were e-commerce. It’s all we had,” said Guyer. The first big break for BrandShare.us came from a pilot program with Tylenol.

Upon early success, BrandShare.us soon found itself shipping four million Tylenol samples and coupons to reach America’s weekend warriors, returning to the Monday-morning office from their prospective battlefield(s) in search of an antidote.

TESTING, TESTING: BRAND LOYALTY

Guyer is a man with a simple plan: to help Brands take over the world, one perfectly-targeted, warmly-greeted, home-opened sample at a time.

From an ROI standpoint, there is no more efficient advertising vehicle for new customer acquisition,” he says.

Guyer’s quest, and company, was launched decades before “start-up” became an everyday term, with his father, as International Direct Response, also known as IDR Marketing Partners.

That company has morphed into BrandShare.us, as its brand-friendly, consumer-sharing mission and business model emerged.

The halo strategy cobbles together a holy triumvirate of brands, retailers and networks:

– Who better to introduce new skin care products to than a target audience of appearance-conscious women? Apparel and accessories are only part of her “get-ready” routine. Great skin is the first layer; Olay knows this well. Partnering with Olay and DSW, among other fashion e-commerce retailers, brought the Brand’s skin care product directly to the women who are most likely to try, then buy;

– Cookies and kids: has there been a better pairing, anywhere? Otis Spunkmeyer, a baked-goods manufacturer, was looking to target moms with children to try some new raisin cookies. Perfect partners were found with Zulily.com and an array of e-commerce retailers already serving that family-friendly segment;

-Customers cruising the upscale BrooksBrothers.com site are a synergistic fit for the array of men’s grooming products offered by The Art of Shaving. “A premium shaving starter kit, for someone interested in premium men’s fashion products,” Guyer says.

“That’s the heart of the BrandShare.us mission. It could be 50,000 samples, or 20 million.”

The fruits of the 32-year relationship between BrandShare.us, its Brands, retailers and networks are prodigious: the biggies are four current sample box/bag campaigns for Walmart: the Walmart Baby Box, WalmartBeauty BoxWalmart Online Grocery Welcome Bag and Walmart Back to College Bag. Here’s the goodies:

#WALMARTBEAUTYBOX

Participating Brands are: Aveeno, Burt’s BeesCoty, DoveGarnierLoreal, NeutrogenaSchick Hydro Silk, SecretSimple (Sensitive Care Experts) and Vaseline.

#WALMARTBABYBOX

 Aquaphor, Aveeno Baby, Avent, Burt’s Bees, Dove, EucerinGerberLansinohNuk, Pampers, and Johnson and Johnson.

The Caregiver Box and New Moms and Dads Box are executed for Sam’s Club. The ShopRite from Home Thank You Box offers grocery samples and surprises to the first 25,000 online customers every month.

The advent of the Walmart subscription, marketing and loyalty sample boxes to BrandShare.us represents a growth opportunity for other Brands.

Here’s the bottom line: we have distributed more than 720 million samples and premiums, and over 1.8 billion inserts, coupons and collateral. We know they work. The campaigns are accountable. And the people on the receiving end?

The consumers really appreciate the chance to try a new product, at no cost, before they buy the full-sized SKU,” Guyer adds.

You must attract people where they live, where they are the most comfortable, and that’s in their homes. That’s where our product trial rate is almost at 100 percent. That’s also where you’ll find the true test of Brand loyalty: will somebody try it in private?

BY THE BRAND: THE METRICS OF SUCCESS

The future strategy for BrandShare.us places a strong emphasis on growth, as e-commerce plays an increasingly larger role in a Brand’s future success.

Along with the rollout of its e-com media arm, BrandShare.us is uniquely qualified to help Brands capitalize on the marketing opportunities that e-com presents.

We’ve grown with the CPGs, as well as attracted non-endemic advertisers like Disney and GEICO,” Guyer says.

The CPG brands have understood what we do, how we do it – they understand that if they are not in the e-commerce game, they are automatically giving up several market share points to their competitors who are, and those percentage points grow every year,” Guyer said.

As such, our clients stay with us 93-94 percent of the time, year after year, based on their metrics of success.”

ABOUT BRANDSHARE.us: BrandShare.us (www.brandshare.us) brings history, scale and expertise in e-commerce sampling and advertising, supported by a tradition of B2C engagement through e-commerce distribution. Based in Philadelphia, with a satellite office in New York and regional locations in Dallas, Denver, Chicago and Los Angeles, BrandShare.us has delivered more than 720 million samples and more than 1.8 billion inserts, coupons and branded collateral. Founded in 1984 by President and CEO Doug Guyer, BrandShare.us is proud to engage partnerships with Procter & Gamble, Unilever, Kimberly Clark, Beiersdorf, 3M, WalMart, Clorox, and Kao Brands.

Contact: Mr. Doug Guyer, BrandShare.us President/CEO ~ (610) 993-0500 ext. 217 ~ dguyer@brandshare.us

For media inquiries regarding BrandShare.us, please contact Mr. Andy Hemmer at (513) 604-5428 or andy@andyhemmer.com.

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