Story on The Cincinnati Enquirer website and on the Cincinnati.com app: http://www.cincinnati.com/story/news/local/boone-county/2016/08/21/local-hunters-show-passion-new-tv-show/89085288/
PRIME TIME DEBUT IN JAN. 2017: Heartland Heritage Outdoors HITS THE BIG TIME
Rebranding a Boone County Barber …. and his buddy, Jimmy, from the county jail
Two NKy. natives convert passion, persistence and Kentucky pride into Heartland Heritage Outdoors, featuring new hunting show to air on Sportsman Channel
A Tale Of Bows, Arrows and Bear Archery: The Birth and Rebranding of HHO.
Stevens of Erlanger and Wilson from Union: Starting in Burlington, based in Hebron.
First season of 13 shows airs Jan. 2017 on Sportsman Channel (35M+ subs).
[HEBRON, Kentucky – August 24, 2016] Two Northern Kentucky buddies raised with hunting in their genes have converted a passion for the sport into the opportunity of a lifetime, with a new cable TV program set for a prime-time debut in early 2017, “Heartland Heritage Outdoors.”
Heartland Heritage Outdoors (HHO) was formed in 2012 by Bryan Stevens, the barber, and Jimmy Wilson, the jailer, two locals whose lives intersected at a Boone County barber shop owned by the former. Besides its TV show, HHO is engaged in hunting and training videos, DVDs and apparel.
By day, they’re mild-mannered business people and accomplished professionals, clipping locks and double-checking cuffs, respectively, at Bryan’s Barber Shop on Ky. 18 and the Boone County jail in downtown Burlington.
By night – or, rather, in the wee early morning hours, when the call of the hunter beckons – they become the two-man team that’s built a new franchise, and brand, taking a hard-earned crack at the highly competitive outdoors/hunting industry.
At the heart of it all is their friendship, and a sprightly tete-te. The Bryan-and-Jimmy Show, as it were.
HHO: Rebranding is Dedicated To the Art and Science of the Bow
Though hunters with guns are welcome, HHO is dedicated to the deft art of archery. Stevens was instructed by many, including former Cincinnati Olympian Darrell Pace. Growing up in the sport, he eventually elevated his game to a top 20 spot in the world. As a hunter, he remains a bow purist at heart.
“Anybody can shoot a deer 300-400 yards out. With the bow, you really have to know what you’re doing, which means doing your homework,” Stevens said. “You have to know where they’re coming, where they’re going, and how to best position yourself.”
Wilson attributes the dynamic growth of the bow industry to technological advancements.
“What happened was, you used to have three or four really good bow companies, but just like everything else, technology entered the equation and turned the industry on its ear,” Wilson said. “Now, there are 20 to 30 very high-quality bow companies. The technology is incredible.
“It has opened archery up to anybody. Archery is a sport that doesn’t discriminate: you don’t have to be 6-foot-9 like you do in basketball, or weigh 200-300 pounds to play football. It’s available to any level of athlete. anybody who wants to take take it up, a college kid, man or woman. And women make up one of the fastest-growing segments of new fans.”
HHO thanks Supporters, Sponsors, Sportsman Channel and Fans
Sponsors have played a major role in the development of HHO. The founders extend a most gracious acknowledgement to (listed alphabetically, not by importance): Advanced Treestands, Badlands Packs, Bailey’s Car Wash, Bear Archery, Bernie Wessels of Wessels Construction and Development, Black Eagle Arrows, Cherokee Sports, Cirrus, Dead Ringer, Fedders Feed Seed, Glier’s Goetta, M&M Archery Range, Monster Meal Deer Attractants, Orion Coolers, Rubline Marketing and Consulting, Scent Crusher, The Sportsman Channel, Tactacam, Treezyn, Trophy Ridge, Vortex and ZUCUE Business Solutions.
ABOUT HEARTLAND HERITAGE OUTDOORS: Based in Hebron, Ky., HHO (www.heartlandheritageoutdoors.com) is a tight-knit team of hunting experts motivated to keep the great sport of hunting alive and well. HHO produces a hunting/fishing TV show and hunting videos that instruct beginners and seasoned hunters alike how to prepare, track and execute the perfect hunt. Born and raised in the majestic Commonwealth of Kentucky, HHO is currently in full production and shooting videos on whitetail deer, bucks, turkey, ducks and other wild game. For more information, please visit www.HeartlandHeritageOutdoors.com, call (859) 250-6221 or send an e-mail to firstname.lastname@example.org.
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Mr. Bryan Stevens
Co-Founder, Heartland Heritage Outdoors
Mr. Jimmy Wilson
Co-Founder, Heartland Heritage Outdoors
HEARTLAND HERITAGE OUTDOORS PRESS RELEASE AS JPG: