Archive for the Rocket Science + Design Category

Rocket Science + Design cover story in Cincinnati Enquirer today: ‘Rocket Science Blasts Off Anew’ ~ Press Release, Enquirer Story (in print) and Photo

Posted in Rocket Science + Design with tags , , , , on 03/13/2013 by @CincinnatiPR

Press Release – For Immediate Release: Blasting Off New Brands, Rocket Science-style ~ National product debuts for Mammotome, Orthocare Innovations and Symmetry Surgical – 3.13.13 – PR by Andy Hemmer

Rocket Science + Design in Cincinnati Enquirer - 3.13.13.

Rocket Science + Design in Cincinnati Enquirer – 3.13.13.

Rocket Science + Design in Cincinnati Enquirer - 3.13.13.

Rocket Science + Design in Cincinnati Enquirer – 3.13.13.

PDF of Page A9, Rocket Science in Cincinnati Enquirer, cover page – 3.13.13: Rocket Science in Cincinnati Enquirer – 3.13.13 Cover Page

PDF of Page A11, Rocket Science in Cincinnati Enquirer, jump page – 3.13.13: Rocket Science in Cincinnati Enquirer today – Jump Page with Story, page A11 – 3.13.13

Blasting Off New Brands, Rocket Sciencestyle

National product debuts for Mammotome, Orthocare and Symmetry Surgical

Complex Medical Device market demands clear product presence, positioning.

Rocket Science + Design: pivotal marketing player in branding and new-product launch space.

[CINCINNATI, Ohio ~ March 13, 2013] Does your brand need a facelift?

Creating buzz, launching a new product or rebranding a company can be tricky business, particularly when a singular, linear line of expertise is required. At Rocket Science + Design of Cincinnati, the skills are in branding, strategy, design and attracting eyeballs in the health care category, particularly medical devices.

Ultimately, it’s about positioning the brand appropriately to target the desired stakeholders,” said Joel Warneke, one of the three partners at Rocket Science (

The result has to be a fresh, clean, forward-looking brand, and not cost a company millions.”

Left to Right, Rocket Science + Design partners Joel Warneke Chuck Tabri Greg Fehrenbach in Cincinnati Enquirer - PR by Andy Hemmer

Rocket Science + Design partners (left to right) Joel Warneke, Chuck Tabri and Greg Fehrenbach:

In today’s environment, any new product launch or rebrand competes against a hostile backdrop of financial turbulence, at the local, national and global market levels. Brands are choosing Rocket Science + Design based on its record, experience and expertise (

Some of the freshest Rocket-inspired ruckus in the new-product launch and corporate rebrand space is with Mammotome Inc. of Cincinnati, Orthocare Innovations LLC of Oklahoma City and Symmetry Surgical of Nashville, all emerging, innovative health care companies for whom the Cincinnati branding agency has created entire new brands and branding campaigns.

If you’re not positioning the brand properly, or messaging it properly, or you’re not doing due diligence on a brand strategy, you shouldn’t be asking yourself why it’s not resonating,” said Greg Fehrenbach, Warneke’s founding partner at Rocket Science.

At Devicor Medical Products Inc., manufacturer of market leader Mammotome, Rocket Science + Design successfully tasked a trifecta of branding business with a comprehensive new branding campaign, while spearheading two new product releases for Mammotome elite, launched earlier this year, and the newest, Mammotome revolve.

Timing Up A Mammotome Trifecta

The rebranding of Mammotome demanded a current, fresh, high-tech edge that we needed to communicate to clients,” said Brian Ruffner, senior VP of global marketing for Mammotome, purchased from Ethicon Endo-Surgery by Devicor in 2011.

With the new independence of the company, the look, the image, the entire brand needed to evolve. And that evolution had to incorporate a tremendous amount of brand equity.

Rocket Science + Design on Business Courier cover, February 2012.

Rocket Science + Design on Business Courier cover, February 2012.

We couldn’t abandon the quality that had already been invested in the brand, but we needed a new look, a new feel, a new everything,” Ruffner added.

For that, and with subsequent launches of other Mammotome products, Rocket Science + Design has become an invaluable internal resource.”

Specifically, the Mammotome work involved:

1.) a complete rebranding of the entire company, its website, logo, sales and marketing materials, etc.;

2.) the launch of Mammotome elite, a new breed of tethered wand for ultrasound biopsies; and

3.) the upcoming launch of Mammotome revolve.

The result was transforming a patient-centric product into a high-tech, updated medical device that enabled clinicians. We are, after all, a tool manufacturer. We needed to demonstrate the hard features of that tool, how it worked, why it works better than anything else, and for whom. We needed to cast the product as heroic, while accomplishing a new brand identity across multiple business product lines,” Ruffner said.

To equip Mammotome for its mission, Rocket Science + Design outfitted Mammotome sales reps with iPads wired with custom applications that would appeal to its literal users, physicians and clinicians.

The window into the physician/clinical world is a small, hectic, perpetually shifting aperture.

The approach had to be nimble, precise, meaningful, and oozing with impact.

Rocket Science + Design in Sunday Enquirer January 2011.

Rocket Science + Design in Sunday Enquirer January 2011.

“In essence it was positioning marketing for the sales teams,” Ruffner said.

Everything was custom-made, from the videos to the animation product. When they’re with a client, our reps have everything in their hands, or they can just type in a name and send the information. It’s very much a one-on-one interaction.”

Orthocare and Symmetry Surgical: Ricocheting into the Rocket Orbit

While this Rocket orbits in other categories, including direct-to-consumer and business services, the firm has carved its niche in health care, like none other in Cincinnati.

Their work has recently landed Rocket Science + Design in  Oklahoma City, Okla., for Orthocare Innovations, an advanced prosthetics research and development company which recently raised $13 million from its Boston-based equity fund owner.

The company turned to Rocket Science + Design for the launch of its Magellan MFA prosthesis, a unique foot/ankle combination product that mimics the distinct range of motion found in the hinge synovial joint, au naturale.

We’re a start-up in an established industry, where innovation has to lead the moment, and the market,” said Orthocare Innovations CEO Doug McCormack.

Since we’re not a marketing company, we’ve leaned heavily on the branding and marketing experience of our agency partner, Rocket Science + Design, which shares DNA similar to ours. They’re nimble, effective, tech-savvy and absolute experts at what they do in their field.”

Soon, Magellan will emerge from beta testing.

Embedded with wireless technology, users (primarily amputees, such as McCormack) can adjust their devices via smartphones.

Rocket Science + Design in Business Courier, April 2010.

Rocket Science + Design in Business Courier, April 2010.

Magellan MFA presents a huge opportunity for Orthocare to marry world-class innovation with highly sophisticated brand strategy, messaging, meaning and delivery,” McCormack said.

Rocket Science + Design has a proven track record in launching high-tech medical device across a variety of sectors.”

You won’t find any better branding firms than those here in Cincinnati,” says Chuck Tabri, partner at Rocket Science + Design.

With companies like Procter & Gamble, Macy’s and Kroger, it’s a very competitive marketplace. We’ve chosen to differentiate ourselves with our health care expertise.”

Tabri spent 19 years in the health care industry, working on the client side for health care giant Johnson & Johnson, prior to joining Rocket Science + Design.

What really struck me about Rocket Science was the collaborative nature of their work. They knew we had a lot of branding work to do, after a recent acquisition, and per usual, we needed everything yesterday,” said Hedy Hashemi, vice president of global marketing for Symmetry Surgical of Nashville, Tenn., purchased by Symmetry Medical in late 2011 from a Johnson & Johnson subsidiary, Codman & Shurtleff Inc.

Rocket Science + Design knew we had to move fast, and deliver, and they were able to comply with that. And unlike the big agencies, they don’t have set prophecies. That collaborative nature is quite refreshing. Combine their collaboration nature, with excellent creative work, and their responsiveness, and you have quite the marketing partner,” Hashemi said.

The result: a complete rebranding, new name, website, and multiple product launches.

On the national front, Rocket Science + Design continues to lead brands on the edge of discovery, by themselves and the market.

In Cincinnati, the agency was recently tapped to help high tech start-ups via The Brandery, one of the Queen City’s leading business incubators.

Late last year, the company completed a relocation and expansion from Mason to an expanded studio in the center of downtown Cincinnati’s 8th Street Design District.

This move will allow us to participate more directly in Cincinnati’s branding and advertising community and enable us to attract and retain the best talent,” said Tabri.

For more information, please call (513) 398-1700, send Mr. Tabri an e-mail at or visit

For media inquiries regarding Rocket Science + Design, please contact Mr. Andy Hemmer, aka TheWritingFiend@Large and President of PR at (513) 604-5428 or

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Press Release from Rocket Science + Design, March 2013, Page One:

Page 1 Rocket Science + Design Press Release, March 2013:

Page 1 Rocket Science + Design Press Release, March 2013:

Press Release from Rocket Science + Design, March 2013, Page Two:

Page 2 Rocket Science + Design Press Release, March 2013:

Page 2 Rocket Science + Design Press Release, March 2013:

Rocket Science + Design, cover girl in this week’s Business Courier, on WKRC-TV Ch. 12 (CBS), ‘The U.S. Bank Business Watch’

Posted in Rocket Science + Design with tags , , , , , , on 03/01/2012 by @CincinnatiPR

Rocket Science + Design, expert Cincinnati branding agency, in Business Courier today: The Trifecta

Posted in Rocket Science + Design with tags , , , on 02/24/2012 by @CincinnatiPR

Rocket Science + Design photo shoot with the Cincinnati Business Courier.

Rocket Science blasts off Page One in BizCourier - PR by Andy Hemmer - 2.24.12

Rocket Science blasts off Page One of BizCourier – 2.24.12 – PR by Andy Hemmer

Today’s edition of The Cincinnati Business Courier includes a story about Rocket Science + Design, the third consecutive year that the Cincinnati branding agency has roared out the New Year’s gate with a feature story.

Here’s the photo shoot (above and below) …. look for the story in your Cincinnati Business Courier! …. and ….

…. below the video, their features from The Cincinnati Enquirer (2011) and another Cincinnati Business Courier story (2010):

Here’s The Cincinnati Enquirer feature, from a little less than one year ago, on Jan. 23, 2011:

Rocket Science + Design in Cincinnati Enquirer - 1.23.11 - PR by Andy Hemmer

…. and The Cincinnati Business Courier story on Rocket Science + Design, published on April 16, 2010:

Rocket Science + Design in Business Courier - 4.16.10 - PR by Andy Hemmer

Rocket Science + Design, profiled in The Sunday Enquirer last month, on BusinessWise (WNKU, WMKV) tonight – 5:50 p.m.

Posted in Rocket Science + Design on 02/15/2011 by @CincinnatiPR

Rocket Science + Design in Sunday Enquirer - 1.23.11.

That wacky crew from Rocket Science + Design of Deerfield Township – profiled in The Cincinnati Enquirer just last month – will be on the airwaves in a little less than an hour, specifically the BusinessWise radio show on WNKU (89.7 FM and 94.5 FM and WMKV 89.3 FM) at 5:50 p.m.

Rocket Science + Design ( was founded in 1999 by Greg Fehrenbach of Cincinnati (left, above) and Joel Warneke, a Chicago native.

BusinessWise is produced and hosted by the husband-and-wife tag team of Crystal Faulkner and Tom Cooney, partners in the Hyde Park accounting firm of Cooney, Faulkner & Stevens.

The Enquirer photo shoot: Rocket Science + Design.

The Rocket Science partners taped four segments to be broadcast on BusinessWise.

The first segment aired yesterday; the other two are expected sometime over the next week. Check back for updates!

Here’s a sneek peek at The Enquirer photo shoot at the Rocket Science + Design headquarters:

Rocket Science + Design, profiled in Sunday Enquirer, coming soon to BusinessWise radio show on WNKU, WMKV

Posted in Rocket Science + Design on 01/27/2011 by @CincinnatiPR

Rocket Science + Design in Sunday Enquirer - 1.23.11

The PR machine keeps cranking out hits with Rocket Science + Design, with the two partners – Greg Fehrenbach and Joel Warneke – appearing soon on the local “BusinessWise” talk radio show.

“BusinessWise” is hosted by Crystal Faulkner and Tom Cooney on WNKU-FM (89.7 FM or 94.5 FM) and WMKV-FM (89.3).

Rocket Science + Design coming to BusinessWise radio.

Cooney and Faulkner are partners in the Hyde Park-based accounting firm Cooney Faulkner & Stevens (

“BusinessWise” is broadcaast at 7:50 a.m. and 5:50 p.m. weekdays.

Featured in the Sunday Enquirer this past weekend, the partners from Rocket Science ( will be broadcast on “BusinessWise” in early February.

Rocket Science + Design photo shoot with Cincinnati Enquirer.

Rocket Science + Design featured in today’s Business section of The Cincinnati Enquirer

Posted in Rocket Science + Design on 01/23/2011 by @CincinnatiPR

Rocket Science + Design in Sunday Enquirer - 1.23.11

They made it! Go to Page G3!

Rocket Science + Design of Deerfield Township ( is featured in today’s Sunday Enquirer, Business section.

... Time to hang another in the lobby.

Here’s the Business Courier story from last year …

….. and here’s the press release that landed the Business Courier story, from April 2010:

Here’s the link to today’s Sunday Enquirer story on Rocket Science:

Enjoy …. details to come … here’s the press release that got it done:

Rocket Science + Design press release - 1.23.11

The HQ in Deerfield …. right behind the Deerfield Towne Center:

Blast Off, BS! Partners Fehrenbach, Warneke detonate Rocket Science + Design agency

Posted in Rocket Science + Design on 04/20/2010 by @CincinnatiPR

Partners Greg Fehrenbach, left, and Joel Warneke lead Rocket Science + Design.

Four years after merging with a Dayton, Ohio based multi-discipline design firm, partners Greg Fehrenbach and Joel Warneke packed it up and headed back south.

After successfully launching in Cincinnati’s Over-the-Rhine neighborhood as Design Orange in 1999, the Cincinnati guy and Chicago native, respectively, had cast their lot in Dayton, merging in 2001 with an established pair of partners and taking on the name of the 15-year-old Dayton agency, Visual Marketing Associates, Inc. (VM+A).

Early on, the older pair and younger duo meshed well together, and much business was wooed and won.

Over the years, however, it became apparent that something just wasn’t quite right.

“We had gotten together with the long-term vision of we, as younger partners, taking over the business at a certain point in time, but our expectations were not satisfied,” Fehrenbach said. “No animosity whatsoever, just a split, a different direction for them, and for us.”

Rocket Science + Design in The Cincinnati Business Courier - 4.16.10.


With a short drive down I-75 – and nothing but their futures, careers and young families at stake – their stake in VM+A was cashed out, and Rocket Science + Design was created.

Since that moment in 2005, the company ( has been on a tear by mixing up a potent brew of creativity, top-notch design and refreshing straight talk.

The golden child at Rocket Science is great strategic design, delivered across a multitude of platforms including print, identity, packaging, environmental and advertising as well as online and motion graphics.

By the time 2010 arrived, clients such as Christian Moerlein, Huffy, Igloo and others had propelled the firm to:

Double revenues since the VM+A split;
Triple its office space with a 2008 expansion/relocation from downtown Mason to Deerfield Township;
Grow personnel by two-thirds, from nine people in 2005 to 15 today;
– Continue to execute par-excellence creative, as evidenced by three local Addy awards.

The partners originally met at Huffy Bicycle Co., their first client. Both designers by education and trade, Fehrenbach is a graduate from the University of Cincinnati’s College of DAAP, and was looking to probe the business end of the marketing industry.

Greg Fehrenbach - Principal at Rocket Science + Design

Warneke, an Eastern Illinois product, was interested in leading the creative effort for his own company, and Design Orange was born.

The Rocket Science team led by Fehrenbach and Warneke has advanced eons past its Design Orange and VM+A days. And yet, the first question is always the same: what’s with the name?


“My philosophy on design, and Greg’s philosophy on the business of design, has always been in sync: award-winning design, and marketing that design with a brand behind it, really isn’t that difficult when you break things down,” Warneke said.

“People working at large design and advertising agencies like to talk to clients in words and language they don’t understand. They try to confuse them with rhetoric and babble. So that’s what we’re saying. It’s not Rocket Science. But we are.”

“We understand design and branding demand commitment to clearly define, and consistently communicate, the correct message to the right audience at the right time,” Fehrenbach said.

“If you spend the time and money to build your band – and are disciplined enough to maintain it – the investment will pay dividends forever.”

The first iteration of their company, Design Orange, was a not-so-thinly-veiled slap at a former student.

In the midst of a design class at the University of Chicago, where Warneke was conducting market research, one of the respondents remarked that the color orange “seemed to be working too hard,” Warneke mused. Then rolled his eyes.

Joel Warneke - Principal at Rocket Science + Design

“What’s he talking about? Colors don’t work too hard, or too easily. They don’t work. People do, and messaging does. If you don’t like the color, just say it, but don’t bore me with your advertising BS mumbo-jumbo,” Warneke said.

Clients are taking notice of the Rocket Science approach: blunt, and practical, coupled with preeminent design.

“With O.T.R. Ale, I had to capture the attention of the craft beer drinker, and the imagination of Cincinnati,” said Greg Hardman, president and CEO of Christian Moerlein Brewing Co. “Rocket Science made my vision a reality.”

“The staff and owners at Rocket Science work very hard to deliver meaningful and quantifiable results through high-quality work that is always on-trend, on-time and on-budget,” said Bill Smith, president and COO of Huffy Bicycle Co.


The Cincinnati Ballet shined at the Cincinnati AdClub Addy Awards, courtesy of its agency, Rocket Science + Design.

Rocket Science won a Silver Addy from the Cincinnati AdClub for great strategic design performed for the Cincinnati Ballet, while snagging two other awards for its own work itself. For its Rocket Science + Design-branded stationary package, the agency won a Gold Addy.

“Our designer, Katie Condit, and I enjoyed a great moment in Rocket Science history, as the room watched our somewhat irreverent video,” said Warneke. “To the guys who couldn’t stop laughing: thanks for your support.

“It was a satisfying moment to witness great strategic design earn recognition from the industry, especially for our friends at the Ballet.”

For more information about Rocket Science + Design, please call (513) 398-1700, visit or send an e-mail to

Rocket Science + Design press release - 4.19.10

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