Archive for the The Smart Dash Category

Andrew Britt of The Smart Dash partners with Chris Tunmore, Roger Pellew PR Screen Tests for The FOX Business Network — shot by PR Consultant Andy Hemmer in Sarasota, Florida, on July 9, 2014 ~~ and …. SUCCESS!! …. Tunmore on The FOX Business Network July 30: [youtube]

Posted in The Smart Dash with tags , , , , , on 09/02/2014 by @CincinnatiPR


Get Smart: The Smart Dash launches today with T-Mobile USA, Kickstarter and The FOX Business Network (FBN) ~~ #stoptextinganddriving ~~ The Surge to Market. A Mission of Safety. No More Excuses. ~~ Tune in FBN at 2 p.m. today for ‘Money with Melissa Francis’ ~~ thx, @FOXBusiness and @MelissaAFrancis !!

Posted in The Smart Dash with tags , , , , , , , , , , on 07/30/2014 by @CincinnatiPR

Press ReleaseThe Smart Dash – The Surge to Market. A Mission of Safety. No More Excuses – 7.30.14 Press Release

The Smart Dash:

The Surge to Market. A Mission of Safety. No More Excuses.

 Voice-Controlled, Hands-Free, Destroyer of the Driving-While-Texting Scourge.

Designed, Created in Florida by British/American Engineers/Entrepreneurs.

The Smart Dash bolts out of the gate: Preloaded data deal struck with T-Mobile USA Inc.

The Market: Every used vehicle in America. For starters.

[BRADENTON, Fla. ~ July 30, 2014] As the carnage continues, the American public screams for change, and the government, cops and U.S. realpolitik do next to nothing.

Americans young and old are dying horrific, unnecessary deaths – mostly the young, they’re still as clueless, ambitious and boundless as ever – at the guillotine of technology and a smart phone-obsessed society, one that’s been created, bought and sold right here in the good ‘ole U.S. of A.

Yes, we are in essence killing our own children, when we give them all these fun little phone toys to grow up with, then hand them the keys to a two-ton vehicle, and tell them to ‘Don’t Text-and-Drive,’ ” said Chris Tunmore, co-founder of The Smart Dash, a Florida-based startup set to take flight this summer. Dead in its sights: the texting-and-driving scourge plaguing America.

Things have to change. Immediately. Texting-and-driving has now become one of the most important issues of safety, in our everyday lives, all across the U.S., and is the very reason for The Smart Dash,” Tunmore said.

Chris Tunmore

Chris Tunmore

Enter The Smart Dash (, created and designed in Florida by Tunmore and his colleagues, a team of British/American engineers, targeting a retrofit of the mammoth U.S. used-car market, estimated at between 200 million to 250 million vehicles.

The target: any, and every, used vehicle in America not currently equipped with the latest voice-activated technology.

The Smart Dash is an online, portable, dash-mounted and safety-first solution being developed by a seasoned team including co-founders TunmoreAndrew Britt, a mechanical engineer, and Roger Pellew, a business development professional. The co-founders of The Smart Dash represent a wide spectrum of business interests, experience and knowledge.

Andrew Britt

Andrew Britt

Together, the partners are established entrepreneurs with a proven track record, having provided a leading chain of national retailers’ ink cartridge recycling solutions. Individually, they have each developed a number of successful businesses, including one of the nation’s premier plastic manufacturing companies.


The Smart Dash will be available to both Apple and Android smart phone users. The system coordinates smart phones and vehicle features into a single-screen Android tablet display of applications, mounted on the vehicle dashboard.

The Smart Dash delivers a comprehensive range of voice-activated applications, while providing a safer eye-level information display.

Features include Voice-Activated Phone CallsVoice MessagingText Messaging, Enhanced GPS Navigation, a Media PlayerEngine Health MonitoringAccident Assistance, a Driver Behavior Log along with many other standard features. The windshield- or dashboard-mounted telescopic arm allows for quick and easy portable tablet installation and removal, with a power source provided by a standard DC connection.

Roger Pellew

Roger Pellew

This twisted text-me-now ecosystem – this smart phone obsession, and the 24/7 web world that feeds into it – is now taking our children’s very lives. There can be no more excuses,” Tunmore said.

Tunmore designed The Smart Dash ( with an engineer’s precision, an entrepreneur’s vision, and a father’s heart: A serial offender, he realized the hypocrisy of lecturing his teenager over texting-and-driving.

The Smart Dash carries an array of potential other uses, including the transport industry and for fleet vehicles.

The ginormous gap of technology between the U.S. used-vehicle market and what new vehicle manufacturers are putting out “presents an enormous opportunity for us as entrepreneurs, as parents, and as a business,” Tunmore said.

But which comes first? In the eyes of The Smart Dash, it’s people. It’s a conscious decision made by people.”


The Smart Dash is a start-up, but its co-founders and partners are most certainly not, as evidenced by the first corporate partner to step up: T-Mobile USA Inc., one of the fastest-growing U.S. carriers. Based in Washington state, T-Mobile is distinguished by its policy of not charging for data overage.

The Smart Dash Co-Founders and Partners Chris Tunmore, left, and Andrew Britt at T-Mobile USA Inc. in Times Square, New York City.

Co-Founders/Partners Chris Tunmore, left, and Andrew Britt at T-Mobile USA Inc. in Times Square, New York City, for the official July 30, 2014 launch of The Smart Dash.

T-Mobile USA will be providing a pre-loaded data package. A Kickstarter campaign is poised to finance the final steps of software development and product manufacturing, slated to begin in accordance with the launch of a national media and PR campaign. Tunmore is scheduled to appear live on The FOX Business Network (FBN) today at 2 p.m. EST on the “Money with Melissa Francis” program to announce The Smart Dash Kickstarter:

Says Fred Hifko Jr. of T-Mobile USA Inc.: “What we see in The Smart Dash, is something we’ve been seeking for quite some time, which is: a solution to stop the carnage. We look forward to a very exciting launch of The Smart Dash, and the ability of T-Mobile to continue to engage in the conversation of all things safety-minded.”

Media Player Screen

Media Player Screen

Production of The Smart Dash is pegged for early 2015, with all manufacturing to take place in America: each system will come with The Smart Dash app, an interface, universal mount, power cable and adaptor.

The pricetag for the proprietary system and app starts at a Kickstarter-early contributor discount of $195, retailing for $260. Tiered level of packages include a 7-inch Android tablet for $425, $395 early contributor on Kickstarter. The rear-cam feature sells separately for $100.


Every day, the stories, and the statistics, pour in.

There’s a texting-and-driving incident every 75 seconds in America; drivers are between three to 23X as distracted while texting; there are 3,000+ accidents every year logged by the Ohio State Highway Patrol as “driver-distracted.”

No segment of society, including law enforcement is immune: An L.A. County Sheriff’s deputy drills a bicyclist in Calabasis, while texting. The Mayor of Oakland, California, gets busted twice.

Text Message Screen

Text Message Screen

At offices south of Tampa, The Smart Dash is poised to take flight, armed with a voice-activated suite of safety and security.

The partners are engineers, and entrepreneurs. But fathers first. “The clock is ticking. She’s already driving. And I’m still texting-and-driving,” Tunmore says of his 17-year-old daughter.

We are businessmen, with a product, yes; but with a greater mission: there’s a better way. And people – our family members, our neighbors, our friends – don’t have to die like this,” Britt said.

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The Smart Dash - The Surge to Market. A Mission of Safety. No More Excuses - Press Release Page One 7.30.14

The Smart Dash - The Surge to Market. A Mission of Safety. No More Excuses - Press Release Page TWO 7.30.14

Posted in The Smart Dash with tags , , , , , , , , , , , on 07/25/2014 by @CincinnatiPR

The Smart Dash on The FOX Business Network Money with Melissa Francis Wednesday July 30 2014

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