Archive for of Philly, NYC: World’s First and Largest eCom Media and Product Sampling Network, 62M Packages Shipped Monthly on Behalf of 700+ eCom Retailers ~ #WalmartBabyBox #WalmartBeautyBox, Sam’s Club and ShopRite from Home, et al ~ Taking over the World One Perfectly-Targeted, Warmly-Greeted, Home-Opened Sample at a Time

Posted in PR with tags , , , , , , , , , , , , , , , , , , , , , on 03/15/2017 by @CincinnatiPR
Doug Guyer founder CEO of the first and largest e-com media and sampling network

IT CAME FROM PHILLY (with an office in NYC): Doug Guyer, founder and CEO of, the first and largest e-com media and product sampling network.

Press Release (PDF) for download: meet of Philly and NYC – The First and Largest eCom Media and Product Sampling Network


Doug Guyer and his team at know home is where the heart is.

It’s also ground zero – the Promised Land – Utopia and Shangri-La, all rolled into one – for the great American marketing apparatus looking to break down the front door and make a sale.

But, why such a harsh entrance?

Can’t marketers, manufacturers and Moms all get along?

Yes, they can, and ( has spent the past 30+ years proving it to the biggest Brands in American business, such as Procter and Gamble in Cincinnati, Ohio, and Walmart of Bentonville, Arkansas.

The welcome mat is down and the front door swings open in the commingled space where affinity marketing meets product sampling, where like-minded interests converge wth synergistic lifestyle networks.

Enter the expertise and the experience of, creator of the world’s first and largest e-commerce media network, a company deftly tucked behind 62 million packages shipped monthly on behalf of almost 800 e-commerce retailers.

THE MOST EFFECTIVE MARKETING FOR BRANDS: PRODUCT SAMPLING has perfected the imprecise art/science of helping Brands reach their target audience by giving people what they want, in the friendliest confines imaginable, at their own pace: in their home.

The bailiwick of is breaching the U.S. household beachhead daily, where consumers are most likely to touch, taste, feel, wear, smell and share new products.

The goods, offered as unique retail touchpoints, emanate from a portfolio of premium e-commerce retailers approaching 800 e-retailers, from companies such as,,,,, and

The ethos is based on the simple yet effective practice of product sampling, executed on a highly personal level, supported by massive economies of scale built since the catalogue-happy days of the early 1980s.

The numbers offer indefatigable proof: 97+ percent will try a product sample; product conversion will happen between 14-32 percent.

We’re activating consumers by enhancing the open-the-box experience. Who doesn’t love a surprise? It’s Christmas in July as soon as you see that package on your porch,” Guyer said.

Brands can build loyalty in many ways.

The best, and most effective route to digital engagement, encompasses product samples, incentives and branded content.

We’re reaching actual shoppers, vs. viewers or readers, who are extremely comfortable buying via e-commerce,” Guyer says.


The mojo is achieved through an integrated system that sources brands nationally for products and product samples. Retailers are presented with “the opportunity,” in parlance, crafted by creative, production, fulfillment, distribution and management.

Dove deodorant inside packages - Reaching Busy Moms Shopping for their Household - BrandShare the World's First and Largest E-Com Media and Product Sampling Network

DOVE ADVANCED CARE ANTIPERSPIRANTS, courtesy of the Walmart Beauty Box and of Philly and NYC: Expect The Best.

At its core, is a sales procurement agency filtering products and product samples, branded collateral and incentives through 44 distinct networks, unique lifestyle segments providing a specific demographic/psychographic mix.

The crown jewel of the company, from an advertiser’s perspective – the data, research, insights and expertise – is the original and proprietary e-commerce media network, built over three decades of industry relationships and brand success stories.

It’s a journey 32 years in the making, launched as a means to help retailers generate additional cash out of their catalogues.

In the early to mid-1980s, catalogues were e-commerce. It’s all we had,” said Guyer. The first big break for came from a pilot program with Tylenol.

Upon early success, soon found itself shipping four million Tylenol samples and coupons to reach America’s weekend warriors, returning to the Monday-morning office from their prospective battlefield(s) in search of an antidote.


Guyer is a man with a simple plan: to help Brands take over the world, one perfectly-targeted, warmly-greeted, home-opened sample at a time.

From an ROI standpoint, there is no more efficient advertising vehicle for new customer acquisition,” he says.

Guyer’s quest, and company, was launched decades before “start-up” became an everyday term, with his father, as International Direct Response, also known as IDR Marketing Partners.

That company has morphed into, as its brand-friendly, consumer-sharing mission and business model emerged.

The halo strategy cobbles together a holy triumvirate of brands, retailers and networks:

– Who better to introduce new skin care products to than a target audience of appearance-conscious women? Apparel and accessories are only part of her “get-ready” routine. Great skin is the first layer; Olay knows this well. Partnering with Olay and DSW, among other fashion e-commerce retailers, brought the Brand’s skin care product directly to the women who are most likely to try, then buy;

– Cookies and kids: has there been a better pairing, anywhere? Otis Spunkmeyer, a baked-goods manufacturer, was looking to target moms with children to try some new raisin cookies. Perfect partners were found with and an array of e-commerce retailers already serving that family-friendly segment;

-Customers cruising the upscale site are a synergistic fit for the array of men’s grooming products offered by The Art of Shaving. “A premium shaving starter kit, for someone interested in premium men’s fashion products,” Guyer says.

“That’s the heart of the mission. It could be 50,000 samples, or 20 million.”

The fruits of the 32-year relationship between, its Brands, retailers and networks are prodigious: the biggies are four current sample box/bag campaigns for Walmart: the Walmart Baby Box, WalmartBeauty BoxWalmart Online Grocery Welcome Bag and Walmart Back to College Bag. Here’s the goodies:


Participating Brands are: Aveeno, Burt’s BeesCoty, DoveGarnierLoreal, NeutrogenaSchick Hydro Silk, SecretSimple (Sensitive Care Experts) and Vaseline.


 Aquaphor, Aveeno Baby, Avent, Burt’s Bees, Dove, EucerinGerberLansinohNuk, Pampers, and Johnson and Johnson.

The Caregiver Box and New Moms and Dads Box are executed for Sam’s Club. The ShopRite from Home Thank You Box offers grocery samples and surprises to the first 25,000 online customers every month.

The advent of the Walmart subscription, marketing and loyalty sample boxes to represents a growth opportunity for other Brands.

Here’s the bottom line: we have distributed more than 720 million samples and premiums, and over 1.8 billion inserts, coupons and collateral. We know they work. The campaigns are accountable. And the people on the receiving end?

The consumers really appreciate the chance to try a new product, at no cost, before they buy the full-sized SKU,” Guyer adds.

You must attract people where they live, where they are the most comfortable, and that’s in their homes. That’s where our product trial rate is almost at 100 percent. That’s also where you’ll find the true test of Brand loyalty: will somebody try it in private?


The future strategy for places a strong emphasis on growth, as e-commerce plays an increasingly larger role in a Brand’s future success.

Along with the rollout of its e-com media arm, is uniquely qualified to help Brands capitalize on the marketing opportunities that e-com presents.

We’ve grown with the CPGs, as well as attracted non-endemic advertisers like Disney and GEICO,” Guyer says.

The CPG brands have understood what we do, how we do it – they understand that if they are not in the e-commerce game, they are automatically giving up several market share points to their competitors who are, and those percentage points grow every year,” Guyer said.

As such, our clients stay with us 93-94 percent of the time, year after year, based on their metrics of success.”

ABOUT ( brings history, scale and expertise in e-commerce sampling and advertising, supported by a tradition of B2C engagement through e-commerce distribution. Based in Philadelphia, with a satellite office in New York and regional locations in Dallas, Denver, Chicago and Los Angeles, has delivered more than 720 million samples and more than 1.8 billion inserts, coupons and branded collateral. Founded in 1984 by President and CEO Doug Guyer, is proud to engage partnerships with Procter & Gamble, Unilever, Kimberly Clark, Beiersdorf, 3M, WalMart, Clorox, and Kao Brands.

Contact: Mr. Doug Guyer, President/CEO ~ (610) 993-0500 ext. 217 ~

For media inquiries regarding, please contact Mr. Andy Hemmer at (513) 604-5428 or

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BrandShare: the world’s first, and largest, e-comm media and product sampling network

Posted in PR with tags , , , , , , , , , , , , , , , , on 01/03/2017 by @CincinnatiPR
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